Innovation at Softys
We seeks for a solutions development that improve the quality of life of our consumers. For this purpose, we have a regional product innovation methodology, based on a funnel of innovations that feeds on ideas from a variety of sources.
In our innovation model, the relationship we have with our suppliers is of great importance since it provides us with information on world trends, materials, technological and human resources, to highlight a few examples.
If you want to participate in our process with product development ideas in some of our categories (Tissue, Outside the home, PersonalCare), write to us at innovation@softys.com or register in the following form.